Business Game Essays — Issue #9
Most founders make their biggest decisions when emotion spikes.
A headline.
A bad comment.
One missed revenue goal.
And suddenly everything feels urgent.
They react.
They pivot too soon.
They assume the worst.
The recent news about Mexico hit home.
I live there part of the year.
I’m about to book my ticket.
Headlines spike emotion.
But I didn’t react.
I chose Mexico strategically.
Lower cost base.
US time zone alignment.
Closer to the customers I want to work with.
That hasn’t changed because of one news cycle.
When you build from reaction,
you drift.
When you build from alignment,
you stay steady.
Headlines come and go.
Revenue fluctuates.
Opinions shift.
Your strategy shouldn’t.
Overreaction destroys more businesses than bad markets.
Panic pivots kill momentum.
Emotion distorts judgement.
Calm thinking compounds.
In the Business Game, don’t move fast.
Move aligned.
Don’t react.
Don’t let ego lead.
Build from evidence.
Then commit.